We asked two dozen senior marketeers at a mix of UK and international financial services firms about brand identity and the importance of being able to clearly distinguish their brand from the competition.

The past few years have seen vast improvements in speed and quality of big data analysis, with better satellite imagery and smarter computing enabling a whole raft of new analysis and data sets.

Marketing should always roll with the times, and ultimately we have all had to make big changes in the ways that we operate. One such change is the use of Zoom to produce marketing videos.